The Media Test That Defines the Greatest Team Sport Athletes

An athlete’s legacy can be largely shaped by how they are treated by the media. Because of this, LeBron James, Lionel Messi, and Cristiano Ronaldo will be remembered as the greatest team sport athletes of this generation. A few other stars can be argued, but two moments from this past week show why these three names stand alone.

The first comes from Game 3 of the NBA Western Conference Semifinals series between the Golden State Warriors and Houston Rockets. With just 50 seconds remaining, the Warriors trail 110-109 with the ball. Clint Capela has been switched on to Kevin Durant on the perimeter, providing an ideal matchup for the former MVP.

As Durant begins to drive, P.J. Tucker is positioned in the middle of the paint to provide help defense. Durant then swings the ball to a wide-open Andre Iguodala in the corner who buries a three, giving the Warriors a two-point lead as a signature “BANG!” call from Mike Breen sounds through millions of televisions.

During the subsequent overtime period, Mark Jackson reflected on the play, noting the difference in reaction if LeBron James had made the same decision as Durant.

“…With 41 points, Kevin Durant, instead of shooting the rock, when it mattered most, made the right play to a wide-open Andre Iguodala. If that’s LeBron James, they call that deferring, and they’re upset.”

He’s absolutely right.

The second moment came in the aftermath of the second leg of the UEFA Champions League semifinals between FC Barcelona and Liverpool. Barcelona took a 3-0 lead into Anfield after a dominant performance in the first leg from Lionel Messi, their star player and a man locked in perpetual competition with Cristiano Ronaldo for the title of the greatest player in the world and perhaps the greatest of all-time.

Messi knocked in two goals during that first-leg match, including a stunning free kick that marked his 600th goal for Barcelona. After the game, all anyone could talk about was Messi’s brilliance, and how blessed we are to be alive in a time where we can witness this legend with our own eyes.

Fast-forward to the reverse fixture, and Liverpool pulls off the unthinkable, outhustling and outmuscling an unprepared Barcelona side to the tune of a 4-0 victory, sending the Reds through to the final 4-3 on aggregate in one of the most stunning comebacks in Champions League history.

Just as quickly as the tide turned in Liverpool’s favor, all the admiration sent Messi’s way turned into criticism, labeling him as a choker and someone who fails to show up for the biggest games. Calls of “he’ll never be the greatest” and “where is your GOAT now?” were all too common.

The same holds true for Ronaldo. Whenever he turns in a great performance, we’ve never seen anything like it. Get knocked out of a tournament, and he’s overrated.

These examples show a unique responsibility placed on LeBron, Messi, and Ronaldo for every element of their team’s successes and failures. No other players are treated quite the same. Every win or loss is presented as a direct reflection of their quality as a player.

LeBron’s expectations are clear – to compete for and win a championship every season. No player in NBA history has had a greater singular impact on his team than LeBron.

In the 2009-10 season, LeBron’s Cavaliers went 61-21, finishing first place in the Eastern Conference. That summer, LeBron joined the Heat during free agency. The following season, the Cavs finished 19-63, last place in the East and a full 42 games worse than the previous season. In total, during the three seasons following LeBron switching teams, his former team finished with a record 90 games worse than they had with LeBron the year before. On average, that is a staggering difference of 30 wins with LeBron versus without him. For eight straight seasons from 2011-18, his team made the NBA Finals.

Perhaps LeBron’s greatest career accomplishment came in the 2016 NBA Finals when in his second year back in Cleveland and a rematch of the previous year’s finals, he gave the city its first championship in over 50 years by defeating a Warriors team which had set a new NBA record with 73 regular-season victories. For many, this title pushed him over the edge, past Michael Jordan.

But what happened in the next two years? Once again, James found himself matched up against a favored Warriors team, now armed with a fourth All-Star and second former MVP, Kevin Durant. Despite herculean efforts, the Warriors won both series – 2017 in five games, and 2018 in just four.

LeBron failed.

Never mind that he averaged a 33-point triple-double in the 2017 series, an astonishing feat. Disregard that he nearly did the same thing in 2018, averaging 34 points, 8.5 rebounds, and 10 assists. Forget that following the 2017 Finals, Kyrie Irving, LeBron’s sidekick for the past three years, requested a trade and became a member of the Celtics. The 2018 Cavaliers had absolutely no business making the finals, yet they did just that, winning game 7 in Boston against Irving’s Celtics to clinch their spot. They were a historically weak NBA Finals team with three fewer All-Stars than their opponent, being carried by one man. But none of that mattered.

LeBron failed.

When you are a player of that caliber and lose, individual performance is disregarded. In the 2015 Finals, the first of the four-straight Warriors-Cavs matchups, Andre Iguodala was awarded Finals MVP, largely for being the primary defender on LeBron James. LeBron still averaged 35.8 points, 13.3 rebounds, and 8.8 assists. When you are so good that the player that guards you in a series gets MVP despite your superhuman performance, just because you lost the series, failure is not an option.

Sometimes, even your successes are viewed as failures. LeBron is often criticized for his finals record, which currently stands at 3-6. It certainly doesn’t help that Jordan went 6-0 in his finals appearances. But Jordan was also favored every time, while James was the underdog in seven of his nine trips, almost always going up against the Spurs and Warriors dynasties.

It makes no sense to use NBA Finals losses (or losses in any championship) as an attack on someone’s resume. Reaching the finals is a huge achievement. To have a 3-6 finals record, one has to make the finals NINE times.

But for people like LeBron, making the Finals isn’t enough. You have to win, and you are expected to do everything, even if that might be to the detriment of your team.

This leads me back to Mark Jackson’s comments on Kevin Durant’s assist to Andre Iguodala. So much of the story is unfortunately told by results-oriented thinking, but if LeBron makes that pass and his teammate misses the shot, everyone questions why LeBron didn’t shoot himself.

In the clutch, stars are supposed to take matters into their own hands, even though that might not be the best decision. That’s just how it goes. The best end up getting blamed for things that aren’t their fault.

Lionel Messi knows this all too well. After seeing the reaction to Barcelona’s 4-0 loss at Liverpool, it seems only reasonable to ask everyone making Messi jokes one question: “Do you know what position he plays?”

As a center forward, Messi bears about as much responsibility for allowing Liverpool’s four goals as Marc-André ter Stegen, Barcelona’s goalkeeper, has credit for Messi’s two goals in the first leg.

Sure, Messi didn’t have a magical moment in the second leg, but he was still able to create a few strong chances and was one of Barcelona’s best players in the match. Barca’s defenders, on the other hand, were simply outclassed and lacked composure.

Of course, Messi could’ve sent Barcelona through to the Champions League Final with just one goal. He certainly could’ve done more. But since matches are scored on aggregate, the second leg is effectively an extension of the first. Two goals over two games is not an underperformance. Once again, there are examples of this with Ronaldo as well – we’re just in the Messi cycle right now.

All of this comes down to the fact that LeBron, Messi, and Ronaldo have extreme, and perhaps unfair expectations placed on them every time they play. No other team sport athlete faces the same kind of pressure, and because of the way we treat them, they will go down as the greatest team sport athletes of this era.

It doesn’t matter if Kevin Durant ends his career with better numbers or more rings. Durant will never have the same individual responsibility as LeBron James. If the Warriors fail to win the title this season, it will be deemed a failure for the Warriors, not KD. (Ignore Durant’s injury last night – this has been the case for the last several seasons, even going back to his Thunder years.)

So why are these three players viewed differently, even when compared to similarly great players in other sports? I think a big part comes down to the ongoing storyline of the GOAT quest. For essentially the last decade, LeBron has been competing to surpass Jordan, and Messi and Ronaldo have gone back and forth one-upping each other.

When you’re trying to be the greatest ever, the stakes are naturally raised. Every win helps the case, every loss harms it, and every performance that isn’t spectacular has to be a choke.

This isn’t the case with Tom Brady. At this stage, most people wouldn’t have a problem with calling Brady the greatest quarterback of all-time. No other quarterback or team has had the sustained dominance of Brady and the Patriots over the last two decades. But even among those who would argue another name, there isn’t a consensus as to who that player is. Joe Montana? Peyton Manning? Aaron Rodgers? The competition is unclear, so Brady is solidified at the top.

Another person that comes to mind is Lee Sang-Hyeok, aka “Faker”. The SK Telecom T1 (SKT) star mid laner led his team to League of Legends World Championships in 2013, 2015, and 2016, and became widely considered the best player in the history of the game.

In the 2017 World Championships, SKT struggled but still managed to reach the finals, led by incredible performances from Faker. However, in the finals against fellow Korean team Samsung Galaxy, SKT’s luck ran out, and the three-time champs were swept 3-0.

It’s nearly the same story as the 2018 Cleveland Cavaliers, except this time, the reaction was different. SKT teammates were criticized for letting down Faker. It’s easier to appreciate greatness for what it is when there isn’t anyone to compare it to.

LeBron, Messi, and Ronaldo may very well be the three greatest team sport athletes of their generation, but even if others are right up there, no one else truly understands what it feels like to be them. They had no say in it – the rapid swings in reception come from us trying to make a story.

My advice? If you want to argue GOATs, wait until after those in the conversation retire. Getting hung up on who’s better than who only takes away from the brilliance on display.